SEMINAR BIOS

Norma Villafranca
Mitigating Risks in the Pool Service Industry: The Importance of Comprehensive Insurance Coverage
  • Understanding General Liability
  • Understanding Commercial Auto
  • Understanding tools and Equipment coverage
  • Understanding Workers’ Comp
  • Most common claims in the pool industry
INSTRUCTOR Norma Villafranca
Norma Villafranca, VP of Los Angeles/Central California at California Pool Association, has nearly 20 years of experience in the insurance industry. She is renowned for her outstanding customer service, strong ethical standards, and dedication to clients. Norma's career began in 2008, and she joined Inszone in 2016 after holding key management roles at a major personal lines insurance agency. Her commitment and leadership have earned her several top honors, including Rookie of the Year, the Leadership Award, and the Core Values Award.



Rob Singh
Austin Smith
Winning Safety Culture in the Pool Industry
Learn how to leverage risk and safety as competitive advantage.

INSTRUCTOR Rob Singh and Austin Smith

Rob Singh – Strategic Risk Consultant – BBSI
Rob has over 25 years of experience as a Risk Management and Loss Control Leader developing and implementing environmental health and safety (EHS) initiatives at companies large and small. From large multibillion corporations to start ups and family-owned businesses, Rob and his teams supported and provided injury prevention, workers compensation support and compliance services. He knows how to leverage safety and culture to help businesses grow and avoid potential pitfalls. Rob has a Masters Degree from Cal State Hayward in Kinesiology with his focus on Biomechanical Mechanisms of Occupational Injury.

Austin Smith, BBSI Risk Management Consultant
Austin Smith, M.S. OHS, CSP, CHST, is a seasoned Risk and Safety Professional specializing in providing tailored safety support for the insurance, general, and industrial construction sectors. With a successful track record of delivering safety oversight, auditing, and inspection services across a range of public and private projects, he is adept at managing complex safety challenges. In his role as a Risk Management Consultant, Austin excels in identifying, assessing, and mitigating risks, offering clients strategic guidance that addresses their unique operational needs. His proactive approach ensures the protection of assets while driving operational success.



Brad Duncan
Gas-Fired Pool Heaters: Everything You Need to Know
INSTRUCTOR Brad Duncan
Brad Duncan entered the pool industry in 1993 as a pole pusher, eventually mastering all aspects of pool maintenance. With over two decades of hands-on experience, Brad's distinct public speaking style effortlessly conveys appliance functions and essential maintenance needs. Specializing in swimming pool heaters, Brad joined Raypak in 2017 as a product specialist and trainer. His unique approach blends field expertise with classroom instruction, focusing on heater functionality and pool environments.



Brad Duncan
Heat Pump Pool Heaters: Demystified and Simplified
INSTRUCTOR Brad Duncan
Brad Duncan entered the pool industry in 1993 as a pole pusher, eventually mastering all aspects of pool maintenance. With over two decades of hands-on experience, Brad's distinct public speaking style effortlessly conveys appliance functions and essential maintenance needs. Specializing in swimming pool heaters, Brad joined Raypak in 2017 as a product specialist and trainer. His unique approach blends field expertise with classroom instruction, focusing on heater functionality and pool environments.



Steve Dunn
Chemical controllers – How they work and what interferes with them
SEMINAR DESCRIPTION Not Available
INSTRUCTOR  Steve Dunn
BIO Leader in providing quality state of the art equipment for the aquatic environment. Provides consulting and educational training. A leading lecturer on various aquatic related topics including Anti-Entrapment, Federal VGB and CA State Anti-Entrapment codes, hydraulics, ADA, Recreational Water Illnesses (RWI’s) and Chemical Controllers. A leader in water chemistry and sanitary aquatic environments. Over twenty five years experience with pools and spas. Has facility management experience with a large health club facility.



Hydraulics-101
SEMINAR DESCRIPTION A seminar paired With filtration, proper pump sizing, and basic pool plumbing calculations.
INSTRUCTOR Bryan Chrissan
BIO Bryan Chrissan has been in the swimming pool industry for just over two decades. In the early ’90’s I worked as a basic service tech for a pool company in north San Diego County and left trade for a long time. Then in 2002 I opened my own company in the Temecula area becoming a California Licensed Contractor, covering, service, repair, CPO Instructor, OEM and Home warranty. Pool plumbing, electrical, and all-around troubleshooting. In 2015, I was hired by an OEM and covered the western U.S. for training and automation then moved to the North Dallas, Texas area where I became a District Sales Manager for 3 years. In July of 2023, I was hired at AquaStar Pool Products as the National Technical Sales Manager. I currently travel the country helping our many teams, customers, builders, and service companies learn about our many products. Teaching at trade shows everywhere is what I like to do. I enjoy this industry but I enjoy the people in the industry more.



Connectivity for the Pool Industry
SEMINAR DESCRIPTION The world is becoming obsessed with the need for continuous access through the internet and the pool industry is right there with it. This class is designed for all levels of experience to help guide you through connecting the pool equipment to automation. The class will cover basic understanding of routers, frequencies, and move onto dual & mesh networks, extenders, and power line adapters.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist
BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.



Alex Krajewski, National Trainer
SEMINAR DESCRIPTION Fire Pits and Bowls
This class is designed to cover installation and troubleshooting of fire pits and bowls for the backyard environment. Installation will cover gas, electrical, locations, media, and best practices. Troubleshooting will cover basic maintenance and

INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan. David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.



Hi-E2 Gas Fired Heaters
SEMINAR DESCRIPTION Installation, operation, and troubleshooting the Hi?E2 gas fired heater. This class will cover the best practices for the heater. Proper installation & maintenance is the key to longevity in the use of this gas fired heater. Take away tips for giving your customer the best heating experience with this high efficiency pool and spa heater.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.



Heat Pumps for Pools and Spas
SEMINAR DESCRIPTION Understand how heat pumps work and expectations. This class will cover installation, operation and troubleshooting of heat pump for pools and spas. We will cover Coefficient of Performance (COP) and how environment effects this.

INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist
BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.



Polaris Pressure Side Cleaners and Booster Pumps
SEMINAR DESCRIPTION
Best practices will be the center of this class for long life on the pressure side cleaners. Proper installation is a key component for the cleaners and booster pumps. We will also cover maintenance and tear down of both.

INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.



JXi Gas Fired Heaters
SEMINAR DESCRIPTION Installation, operation, and troubleshooting the JXi gas fired heater. Learn about the features of the JXi heater such as the Versa Flow By?pass. How to maximize the heater use with proper hydraulic compatibility.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.



Chlorine Generators
SEMINAR DESCRIPTION Learn to properly install, maintain, and troubleshoot chlorine generators. Dig in with the TruClear and Aquapure Chlorine generators for best practices for the pool professional.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.



Basic Component Compatibility
SEMINAR DESCRIPTION
The fundamentals of pool hydraulics are explained during this class. Find out the best way to put new components on existing pools and get best flow. We will discuss Affinity Law and the best way to change a single or two speed pump to a variable speed pump.
INSTRUCTOR Alex Krajewski, National Trainer and David VanSumer, Training Content Specialist BIO After leaving the Army, Alex joined Jandy Industries, now Zodiac, in Novato, CA. In the 25 years with Zodiac Pool Systems, he has worked in manufacturing, technical support, field service, and training. He is CPO Certified and a devoted Giants fan.

David currently holds a position at Zodiac Pool Systems as the Training Content Specialist, which is to say that technical materials such as; workbooks, presentation, on?line training, guides and videos are his responsibility. He has been with Zodiac for 5 years. His previous experience includes: 2 years as technical support lead and 10 years working as a service repair technician with various builders and service companies throughout San Diego County. He is both CPO and CST certified.



Proper Pool Chemistry & Testing Using NSF Certified Technology
SEMINAR DESCRIPTION
INSTRUCTOR Maris Jaunakais
BIO
Maris Jaunakais is a successful speaker with numerous awards and published works. He has a degree in Chemistry from Lincoln University and a master’s degree in Analytical Chemistry from Temple University. His began his career over 40 years ago as a Toxicological Chemist and worked his way to Forensic Science Laboratory Director for the Federal Government. He is currently a consultant with Industrial Test Systems (ITS), a manufacturer of advanced water quality testing in Rock Hill, SC. His leadership has shaped ITS into a global leader. As we enter into the 21st century of water testing, Mr. Jaunakais and Industrial Test Systems continue to introduce revolutionary new products, which will shape the way water testing is perform



Best Practices in 2019 for Pool Service Companies
SEMINAR DESCRIPTION As the market changes, are we keeping up with the changes we make in our business plan.  We will be discussing ways to stay current and profitable to be sure our Pool Service business is prepared for growth and sustainability.  Topics like the use of technology and good old fashion best practices will be discussed in this class
INSTRUCTOR David Hawes
BIO David Hawes is the president and CEO of H & H Pool Services, Inc. His company operates in the San Francisco Bay Area and currently services approximately 600 accounts weekl. David started his company at age 12, and is currently in his 48th year of operation. He graduated with honors from Menlo School of Business Administration, and holds a Bachelor of Science degree in Business Administration. He is currently serving as the President of the Independent Pool and Spa Service Association. David has been teaching business seminars for pool service company owners for 30 years to help the industry improve profit and professionalism. He is a frequent contributor to articles for several trade publications. He has been married for 36 years to wife Paulette, and has two (2) children, Garrett & Ashlee and 2 Grand Children.
CONTACT INFORMATION
David J. Hawes
President
H & H Pool Services, Inc.
6398 Dougherty Rd. Suite 35
Dublin, CA 94568
Office: 925-828-7665
Fax: 925-828-7453
E-Mail: david@hhpools.com
INSTRUCTOR PICTURE



Challenges and issues regarding Employees
SEMINAR DESCRIPTION Not Available
INSTRUCTOR David Hawes
BIO David Hawes is the president and CEO of H & H Pool Services, Inc. His company operates in the San Francisco Bay Area and currently services approximately 600 accounts weekl. David started his company at age 12, and is currently in his 48th year of operation. He graduated with honors from Menlo School of Business Administration, and holds a Bachelor of Science degree in Business Administration. He is currently serving as the President of the Independent Pool and Spa Service Association. David has been teaching business seminars for pool service company owners for 30 years to help the industry improve profit and professionalism. He is a frequent contributor to articles for several trade publications. He has been married for 36 years to wife Paulette, and has two (2) children, Garrett & Ashlee and 2 Grand Children.
SEMINAR DESCRIPTION This class will be a frank and honest discussion regarding the challenges of having employees.  Hiring and training will discussed as well as the legal requirements that need to be considered if you are contemplating your first employee or adding to your existing crew. CONTACT INFORMATION
David J. Hawes
President
H & H Pool Services, Inc.
6398 Dougherty Rd. Suite 35
Dublin, CA 94568
Office: 925-828-7665
Fax: 925-828-7453
E-Mail: david@hhpools.com
INSTRUCTOR PICTURE